vlad malik

Top aspects of a site to optimize
5 months ago

I sat down recently to brainstorm common optimization ideas for a course. This is not complete or definitive, but these are the first things that come to mind when I look at a page. I’ll be hard pressed to find any site that couldn’t brush up in all these areas.

Core message, value proposition, and benefits

TIP: A good exercise is to pretend someone asked you “So what do you do?” or  “How does it work?” or “How is that unique?”. Talk naturally and record yourself. Then literally take some of what you said and turn it into headlines, paragraph copy, or visuals to test. I can’t tell you how many times I’ve listened to a client say something, and then said immediately, “That! Say that on your website!”

Implicit, missing, or scattered content

Enriched content and demos

Social proof

Call to action

Layout and sequence

In short, it usually goes back to the basics: What do you do? Why should I buy from you? Show me.

@VladMalik is an interaction designer and musician based in Toronto.
I enjoy breath-hold diving, weight-lifting, and chopping wood. I am vegan.

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