Toronto-based full-stack product designer. Focus on customer research and complex workflows. Founding designer of award-winning B2B startup. The workflows I designed were used to transact millions of dollars in insurance, helped grow our usage 50X in 2024, and were consistently praised by insurance brokers for their impact and aesthetics.
Testimonials
“…led and spread the design culture within the organization by influencing not only the product/design/engineering team but also instilling user-centric culture in our support and sales teams… His dedication to understanding and solving the right customer problems is one of his many superpowers.” Edmund Lo, Relay Head of Product
“It’s been a wild ride… your focus on jobs-to-be-done and meeting users where they are has been a huge part of how we made it as far as we did.” Harry Porter-Mills, Relay Head of Technology
“Vlad played a pivotal role in shaping our product experience… and fostered collaboration across various departments, including sales, customer success, engineering, and product, ensuring that user experience remains at the forefront of our success.” Greg Boutin, Relay CEO
“Vlad is a real talent. He gets things done and knows how to keep a team accountable. His constant drive for good design, testing, and validation is inspiring…” Ben Lee, Client
“Vlad is one of the most proactive, detail-oriented people had the pleasure of working with… instrumental in helping us generate a wide variety of ideas for landing page tests, helping us assess and prioritize them, and then getting them executed.“ Brenda Richman, Client
“Vlad is a superb team player willing to do whatever is necessary to ensure the success of a project… He is able to present to stakeholders a clear understanding of the “big picture” before attempting to describe a solution to the business opportunity or problem.” Dayle Ifill, PM at City of Toronto