Product designer with 15+ years experience in tech. Founding member of award-winning B2B insurtech acquired in 2022. The workflows I designed were used to transact millions of dollars in business, helped grow our usage 50X in 2024, and were consistently praised by insurance brokers for their impact and aesthetics.
Writings on Design and Jobs Theory
Top Lessons from 5 Years as Founding Designer of Relay
Is Design a Team Sport? – on cross-functional partnership building
Getting Started With Jobs to Be Done Pt. 1 (LinkedIn) and Pt. 2 (Medium)
My Daughter Asked for Pricey iPad App, and Jobs Theory Explains Why I Enthusiastically Said Yes (LinkedIn)
Archive
My Reverse A/B Test Calculator – based on statistical library I created
A/A Test Simulator – to help people understand the impact of chance
What is Linguistics? – humorous video tour of various subdisciplines of linguistics
How long can you hold your breath? – intro to breath-hold diving
How deep can you go? – learn about the impact of water pressure on the body