20+ User Research Techniques
Examples of qualitative and quantitative user research techniques I have used over the years.
Mobile App Prototypes (2019)
This is a redesign of my very first mobile web app. Back in 2013, while working for the City of Toronto, I designed a basic app allowing you to look up a restaurant’s inspection status on the go. Now 6 years later, I revisited this old project.
Storytelling for Cryptocurrency News (2018)
Developed case studies for a financial news site in order to clarify its value proposition and increase subscriptions. The Original No clear value proposition – there are many ways to get similar information elsewhere. The original graphs are too small and don’t make it obvious what happened, when, and what the user can learn from …
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Statistical Dashboard & Internal PM Tool
An addon I hacked on top of an analytics product to educate users and provide additional insights about live A/B tests.
+ 15% Revenue from Supplement Content Redesign (2017)
I was hired to improve the sales of client’s eBooks/Guides about health supplements. The challenge was showing what’s inside (improve usability). I hand-sketched new page design, coded it, ran A/B test, and boosted revenue ~15%. Constraint: Don’t give away too much for free. Content Audit Problem: The original page was weak on the value proposition …
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SaaS Fintech Concepting & Design (2015)
Optimized content to persuade visitors to upgrade to the paid product and designed new functionality, dashboards, and reports. Applying User Centered Lens I helped the client to create a matrix to clarify their target audiences and user needs in Plain English. Here’s an example: Writing copy samples helps the team refine its message and value …
Wireframes For Insured Dashboard Redesign (2014)
Developed wireframe concepts to modernize and expand features on the insured portal.
UX Audit of a Facebook Game (2018)
Half day UX audit of a popular game with design recommendations.
Concepting: Let Down by Travel Insurance? (2019)
Helped small business CEO explore a new business idea using copy and design concepts.
Wireframes & Responsive Design For Fashion / E-Commerce Client (2015)
I created wireframes and a partial high fidelity design for a fashion e-commerce site looking to increase its click-through rate.
Business Analysis – Audits and Strategic Planning (2013)
Audit of IT systems (what they do, how old they are, who’s using them and why) and operations (where are the staff allocated, how do programs share resources)